Cake is the easiest way to discover, share, and store your end-of-life preferences. Whether you're planning for yourself or a loved one, we offer the tools you need to give yourself and loved ones the peace of mind you all deserve.You can sign up for Cake here.
We believe that end-of-life planning does not have to be so complicated and confusing. We break up this daunting task into simple, bite-size chunks. We give you a space to reflect about what makes life worth living. We make it easy for you to share your values and preferences with the people who matter most to you.
We value simplicity and human-centered design.
We believe that the user is the focus, and work hard to implement features that are driven by user demands.
We value feedback and regularly evaluate the feedback we receive. If you send us an email at firstname.lastname@example.org, we will respond to you, and there's a good chance it gets celebrated in our Slack channels.
We believe that our lives should be lived to the fullest. We work hard to make sure Cake gives you and your loved ones peace of mind so that you are free to spend time on what matters most to you in life.
We practice what we preach. All of our team members maintain their own Cake profiles and regularly input their feedback and opinions, ideas and inspiration.
We believe in security and privacy. We work hard to make sure you can trust us with your information, and that sharing controls are easy, transparent, and always opt-in.
Chief Executive Officer
Former Director, Laboratory at Harvard. Mentored hundreds of entrepreneurs. MIT engineer. Experienced strategy advisor to life science companies.
Harvard Medical School Palliative Care Fellow. Partners Healthcare Clinical Informatics and Innovation Fellow. Creator of Palliative Care Fast Facts for iOS (8k+ downloads).
Chief Technology Officer
Helping to build the internet for more than 15 years now.
Chief Design Officer
Self-made visual snob with a thing for walking the line of art & technology and building comfortingly minimal interfaces.