Hey there. We're Cake.

About Us

We're a technology startup that is built on hard work, compassion, and love.

What is Cake?

Cake is the easiest way to discover, share, and store your end-of-life preferences. Whether you're planning for yourself or a loved one, we offer the tools you need to give yourself and loved ones the peace of mind you all deserve.

You can sign up for Cake here.

Our Values & Beliefs

We believe that end-of-life planning does not have to be so complicated and confusing. We break up this daunting task into simple, bite-size chunks. We give you a space to reflect about what makes life worth living. We make it easy for you to share your values and preferences with the people who matter most to you.

We value simplicity and human-centered design.

We believe that the user is the focus, and work hard to implement features that are driven by user demands.

We value feedback and regularly evaluate the feedback we receive. If you send us an email at support@joincake.com, we will respond to you, and there's a good chance it gets celebrated in our Slack channels.

We believe that our lives should be lived to the fullest. We work hard to make sure Cake gives you and your loved ones peace of mind so that you are free to spend time on what matters most to you in life.

We practice what we preach. All of our team members maintain their own Cake profiles and regularly input their feedback and opinions, ideas and inspiration.

We believe in security and privacy. We work hard to make sure you can trust us with your information, and that sharing controls are easy, transparent, and always opt-in.

Our Team

Suelin Chen, Ph.D.

Chief Executive Officer

Former Director, Laboratory at Harvard. Mentored hundreds of entrepreneurs. MIT engineer. Experienced strategy advisor to life science companies.

Mark Zhang, D.O.

Clinical Co-Founder

Harvard Medical School Palliative Care Fellow. Partners Healthcare Clinical Informatics and Innovation Fellow. Creator of Palliative Care Fast Facts for iOS (8k+ downloads).

Thomas Christmann

Chief Technology Officer

Helping to build the internet for more than 15 years now.

Vee Boster

Chief Design Officer

Self-made visual snob with a thing for walking the line of art & technology and building comfortingly minimal interfaces.


Longevity Network
Business Insider
PR Newswire
Fast Company
Huffington Post
MedCity News
MedCity News
Boston Magazine