Hey there. We're Cake.

About Us

We're a technology startup that is built on hard work, compassion, and love.

What is Cake?

Cake is the easiest way to discover, share, and store your end-of-life preferences. Whether you're planning for yourself or a loved one, we offer the tools you need to give yourself and loved ones the peace of mind you all deserve.

You can sign up for Cake here.

Our Values & Beliefs

Our team believes that...

  • end-of-life planning does not have to be so complicated and confusing. We guide you and give you a space to reflect about what makes life worth living. We make it easy for you to share your values and preferences with the people who matter most.
  • simplicity and human-centered design are core to our product.
  • the user should be the focus, and we work hard to implement features that are driven by user demands.
  • feedback is an integral part of the design process, and regularly evaluate the feedback we receive. If you send us an email at support@joincake.com, we will respond to you, and there's a good chance it gets celebrated in our Slack channels.
  • our lives should be lived to the fullest. We work hard to make sure Cake gives you and your loved ones peace of mind so that you are free to spend time on what matters most to you in life.
  • we should practice what we preach. All of our team members maintain their own Cake profiles and regularly input their feedback and opinions, ideas and inspiration.
  • security and privacy are essential. We work hard to implement security tools that ensure you can trust us with your information, and we design sharing controls to be easy, transparent, and always opt-in.

Our Team

Suelin Chen, Ph.D.
Chief Executive Officer
Former Director, Laboratory at Harvard. Mentored hundreds of entrepreneurs. MIT engineer. Experienced strategy advisor to life science companies.
Mark Zhang, D.O.
Clinical Co-Founder
Harvard trained Palliative Care Physician and Informatician. Creator of Palliative Care Fast Facts Mobile.
Thomas Christmann
Chief Technology Officer
20 years of software industry experience, and building
the internet one piece at a time for 15 years.
Vee Boster
Chief Design Officer
Self-made visual snob with a thing for walking the line of art & technology and building comfortingly minimal interfaces.

Press

Longevity Network
TEDMED The Hive
Business Insider
TechInsider
PR Newswire
Fast Company
Huffington Post
Inverse
MedCity News
MarketWatch
Boston Magazine
BetaBoston
BostInno
Boston.com
Xconomy
MedCity News