Get clear guidance after a loss.
Become a free member.

Losing a loved one is never easy, but our membership is your roadmap to everything that comes next. Take action with expert-backed resources and tools so you can focus on celebrating your loved one’s life.

Members access $1,000+ in savings
Cake partners with trusted providers to bring the best value to our members — and we're always adding more.

Experiencing a recent loss?

Our interactive post-loss checklist helps you with next steps.

Honor your loved one's wishes

There are a lot of steps that come after losing someone, and it can be overwhelming to know where to begin.
Our expert-backed tools guide you in what comes next.

Fundraiser Tool

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Build a memorial fundraiser in minutes, creating a secure space to raise funds for a cause you care about.

Memorial Builder

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Create a free, personalized memorial for someone you love. Share a legacy worth remembering in minutes.

Online Caskets

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Did you know you can purchase a casket online? This is an affordable and flexible way to find what you're looking for.

Direct Cremation

Get $100 off any cremation package with our partner Tulip. With Tulip, you can book and plan your loved one's cremation entirely online.

Funeral Templates


Create a custom funeral program in minutes with our free funeral templates. These are easy to edit with event info, pictures, and more.

Memorial Diamond

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Turn your loved one's ashes into a stunning, real diamond. Inspired by the natural process, this is a legacy heirloom you carry with you forever.

Give the gift of support

Supporting a loved one through their loss is an act of compassion, and we're here to help every step of the way.

Sympathy Gifts

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The right gift goes beyond saying "I'm sorry for your loss." Here are our top recommendations that offer real support.


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We've compiled more than 200+ condolence messages to show support in every way imaginable. Words carry endless power.

Offer Support

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There are ways to offer support no matter where you are. From phone calls to hired services, our experts weigh in on how to be there.

"I want to say a big thank you for having a platform like this for us to use, my friend passed away quite suddenly from an accident and it has been so nice for us to have a place to remember her and share our happy memories. Thank you for giving us a place to be able to do that."

- Cake User

Be a part of something big

We invite you to be a part of this growing, empathetic community.

Wills & Estate Planning

40+ Million Users

As the leading resource for all things mortality, millions of users trust Cake's tools.

End-of-Life Wishes

15k+ Social Followers

Cake is a part of the conversation around grief and planning on social media. 

Post Loss Checklist

70k+ Newsletter Members

Our newsletter members get hand-picked tips curated for their needs right in their inbox.