Get clear guidance after a loss.
Become a free member.
Losing a loved one is never easy, but our membership is your roadmap to everything that comes next. Take action with expert-backed resources and tools so you can focus on celebrating your loved one’s life.
Members access $1,000+ in savings
Cake partners with trusted providers to bring the best value to our members — and we're always adding more.



Honor your loved one's wishes
There are a lot of steps that come after losing someone, and it can be overwhelming to know where to begin.
Our expert-backed tools guide you in what comes next.
Fundraiser Tool
Build a memorial fundraiser in minutes, creating a secure space to raise funds for a cause you care about.
Memorial Builder
Create a free, personalized memorial for someone you love. Share a legacy worth remembering in minutes.
Online Caskets
Did you know you can purchase a casket online? This is an affordable and flexible way to find what you're looking for.
Funeral Templates

Create a custom funeral program in minutes with our free funeral templates. These are easy to edit with event info, pictures, and more.
Memorial Diamond

Turn your loved one's ashes into a stunning, real diamond. Inspired by the natural process, this is a legacy heirloom you carry with you forever.
Give the gift of support
Supporting a loved one through their loss is an act of compassion, and we're here to help every step of the way.
Sympathy Gifts
The right gift goes beyond saying "I'm sorry for your loss." Here are our top recommendations that offer real support.
Condolences

We've compiled more than 200+ condolence messages to show support in every way imaginable. Words carry endless power.
Offer Support
There are ways to offer support no matter where you are. From phone calls to hired services, our experts weigh in on how to be there.
"I want to say a big thank you for having a platform like this for us to use, my friend passed away quite suddenly from an accident and it has been so nice for us to have a place to remember her and share our happy memories. Thank you for giving us a place to be able to do that."
- Cake User
Be a part of something big
We invite you to be a part of this growing, empathetic community.
40+ Million Users
As the leading resource for all things mortality, millions of users trust Cake's tools.
15k+ Social Followers
Cake is a part of the conversation around grief and planning on social media.
70k+ Newsletter Members
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