Careers

Passionate about improving the end-of-life experience?
Explore job opportunities at Cake!

Cake is the world's largest online platform for navigating death, helping 40 million people a year with end-of-life planning and bereavement.

We are an early-stage, venture-backed startup solving a big problem that impacts every human being.

Read more about why you should work at Cake, or contact us at hiring@joincake.com.

Cake (joincake.com) is the world’s largest digital platform for end-of-life planning and post-loss support, serving more than 35 million people every year and working with leading healthcare, financial services, and insurance companies.

Every single person has to deal with death, for both themselves and their loved ones, and we are making that process kinder and more human-centered so that the focus can be on honoring life. We are a mission-oriented, data-driven technology team backed by venture investors including AARP, Pillar, GoAhead Ventures, and others.

All our full-time roles come with great benefits, including:

  • Healthcare
  • 401(k)
  • Flexible Hours
  • Remote Work
  • Unlimited PTO
  • Parental Leave
  • Bereavement Leave
  • Home Office Stipend
  • Anti-Racism Stipend
  • Wellness Stipend


Full-Time Positions

Product Lead/ Director of Product

$120k – $200k per year, 0.0% – 0.5% equity

This is a rare opportunity for an empathetic product leader to help build a meaningful consumer tech product and consumer brand that has the potential to positively impact every single person in the world.

Get in on the ground floor at a high-growth company where you will have direct and positive impact on people navigating end of life topics.

A significant part of your job will be to lead your team in deeply understanding the problems we need to solve for our users through qualitative and quantitative research and working hands-on with cross-functional teams to create solutions that deliver value to our customers.

  • Work closely with leadership to take charge of product development
  • Drive the overall product strategy and vision for Cake to meet business goals including high-level product planning, roadmaps, etc.
  • Collaborate with your partners to set KPIs, OKRs, and hypotheses for how to best execute the strategy, and the tactics best suited to validate those hypotheses
  • Work with data, engineering, and design teams to improve our product, test different flows, and conduct user research, directly supporting with execution tasks when needed
  • Talk to customers, conduct user research and work with data/engineering to interpret data
  • Test different flows, set up A/B tests and identify opportunities for improvement
  • Work with the engineering manager to ensure effective product delivery
  • Work cross functionally with Business Development and Marketing teams

  • Comfortable with ambiguity and able to pivot as you learn, leading a team throughout this process
  • Effective and productive in a remote-first environment. (We're headquartered in Boston. You'll need to be reachable during EST working hours.)
  • An emotionally intelligent leader--you can drive strategy and get the team to buy in.
  • A learner and a great listener. You view feedback as a way to grow.
  • Good at taking big picture ideas and breaking them down to process: you can translate strategy and vision into more detailed execution.
  • Fired up to get in on the ground floor of a fast-growing technology startup.
  • Curious. You want to test a million things quickly and act on them..
  • Hands on. Once you’ve set the strategy, you don’t mind rolling up your sleeves to execute.

  • 6-8 years in technical product management roles
  • 2+ years in an early-stage, venture-backed technology startup
  • A proven track record building products the ground up
  • Experience building consumer-facing technology products
  • The ability to work with leadership / founders
  • Excellent communication and interpersonal skills
  • Superior organizational skills with the ability to prioritize flexibly and work efficiently

  • Experience collaborating directly with founders/leadership
  • Passion for improving the end-of-life experience for people
  • Experience growing infrequent products (as opposed to those with DAU or MAU)
  • A background in UX research, strategy or management

Product Designer (UI/UX Designer)

$70k – $130k per year, 0.0% – 0.1% equity

We are seeking a full-time User Experience Designer to help us change the way people engage with death and end-of-life planning. This is a challenging topic for most people, so we are making it more human and approachable. This is an amazing opportunity to re-brand death.

The ideal candidate will be adept at translating customer and business needs into innovative well-crafted products. You know how to create product experiences exude empathy and help users to accomplish their goals in the most elegant and enjoyable way possible. Working closely with our Product Manager, you will follow an iterative design process to generate a slick and modern web app with engaging user interfaces that drive key business outcomes and user value. We’re a tight-knit team that values contributors that are curious, passionate, humble, and proactive. If you’re interested in helping us solve a big problem, read on!

  • Lead the UX design of our customer-facing products including our numerous tools for navigating loss and end-of-life planning.
  • Focus on creating an engaging and intuitive user experience and rigorously testing your work via usability testing.
  • Create clean and descriptive wireframes and low to mid fidelity prototypes to be handed off to developers.
  • Draft functional/visual specs and flow charts to describe new features
  • Conduct user interviews, including recruitment and writing moderation guides
  • Work closely with our product and development team to help provide customers with a clear, simple experience within a space that’s historically emotional and hard to navigate.
  • Contribute to a multidisciplinary team that can include developers, product managers, marketers, and other stakeholders.
  • This would be a remote role as we are a fully distributed team.
  • Visual design skills are a plus! We strive to follow our branding guidelines and reuse existing design patterns.

  • You have a recent portfolio that can be shared and reviewed. We'd like to see examples of prototypes, sketches and prioritization exercises
  • You’re proficient in prototyping tools such as Figma, Sketch or Adobe XD
  • You are passionate about clearly communicating and simplifying complex information through the power of thoughtful, empathetic design.
  • You love listening to the user and are empathic to their needs
  • Experience in product design and web design, specifically designing mobile-responsive web applications.
  • You are positive, creative, curious, and aren’t afraid to ask a lot of questions.
  • Collaboration is exciting to you, and you enjoy understanding the perspectives of others
  • You’re dedicated to your craft and want to work amongst a team that will inspire you daily.
  • You can take candid feedback well and are looking to grow your skillsets.
  • You are OK with multi-tasking and can synthesize multiple perspectives to get the most important thing done.
  • You are detail oriented and organized in your process.
  • You love listening to customers, discussing strategy with colleagues, but also diving into the weeds.
  • You view problems holistically while having a pragmatic and iterative approach to getting to the right solution.

Senior Data Analyst

$100k – $180k per year, 0.0% – 0.3% equity

We are seeking a Senior Data Analyst to help us change the way people engage with death and end-of-life planning. This is a challenging topic for most people, so we are making it more human and approachable. This is an amazing opportunity to re-brand death.

The ideal candidate will have experience collecting and analyzing data to provide valuable information for decision-making. Working closely with our CEO, CMO, and the Product team, you will help analyze datasets and present your findings to the team.

  • Query and analyze data from all areas of our company, compiling data from multiple sources
  • Create and maintain PowerBI data models and reports
  • Work closely with our product and operations teams to create and manage internal and client-facing data dashboards
  • Support operations by analyzing data for valuable trends and insights
  • Support product by setting up dashboards to monitor key metrics and analyze data to identify user trends and new opportunities for improvement
  • Perform statistical analysis of data, prepare reports, and present findings to the team in easy-to-understand formats

  • Data-driven with strong analytical skills
  • Great at taking complex information and presenting it in easy-to-understand formats
  • Knowledge of PowerBI (or transferrable skillset, e.g. Tableau)
  • Excellent Excel skills
  • Experience with relational data structures
  • Proficiency with SQL or similar query language (bonus points if you know Kusto)

Senior Frontend Developer (React)

$100k – $130k per year, 0.0% – 0.1% equity

This posting is for the role of Front End Developer at Cake. You'll join our small team of developers and help us build the next iteration of our web application.

Our platform is built using technologies including HTML, CSS, React, .NET 5, SQL, and Azure. We're a close-knit team that works remote but stays in touch throughout the day via Teams.

  • Implementing provided layout and designs in HTML, CSS (SCSS) and JS (React).
  • Solid understanding of React architecture and best practices – hooks, context, Redux, functional components
  • Creating and maintaining reusable React components that we use to build our platform. Writing readable and efficient React and ES6 JS code
  • Experience with package bundlers and build tools such as Webpack, Gulp, Vite, etc
  • Experience in UI/UX design is helpful as you may occasionally be asked to make on-the-fly decisions that reflect the needs of the personas we build for.
  • Creating highly performant and responsive webpages. We have a growing mobile audience and experience in responsive web design is a must.
  • Understanding of accessibility and 508 compliance workflow and principles
  • Communicating with your team throughout the day and help your teammates out as needed. We use chat and video conferencing to communicate.
  • Work closely with our Product Team to provide solutions and estimates. We work in an Agile way and report on progress weekly.

  • 5+ years of professional CSS and JS development experience, ideally working on high-traffic websites and/or applications.
  • Proficiency with a modern JavaScript framework such as React (preferred), Angular or Vue.
  • The ability to work well in small teams and with minimal supervision, you're an independent self-starter
  • You are flexible and easily adapt to new challenges. We're at a stage where we frequently launch experiments, so what you’ll be working on may change from week to week.
  • Experience working in early-stage, venture-backed startups
  • An interest in working in healthcare or the end-of-life care space. While we don’t believe in filling your day with meetings, we value the voice of each person on our team and developers will be expected to participate in some ideation and planning.

  • Styled components
  • CSS frameworks, e.g. – bootstrap, foundation, tailwind
  • Storybook
  • SSR w/React
  • Backend language like C#
  • Testing experience

Intern Positions

Business Development Intern

$15/hour

We are seeking someone with great communication and organizational skills to assist our team with Business Development initiatives. Your work will have a direct impact on our business and you will gain valuable experience for your career.

As a tight-knit team, we value contributors who are curious, passionate, humble, and proactive. If you’re interested in helping us solve a fundamental human need while gaining experience of what it’s like to work at a technology startup, read on!

Software Development Intern

$15/hour

We are looking for an intern to join our development team for a few months. Your work will have a direct impact on our business and you will gain valuable experience for your career.

As a tight-knit team, we value contributors who are curious, passionate, humble, and proactive. If you’re interested in helping us solve a fundamental human need while gaining experience of what it’s like to work at a technology startup, read on!


We want to hear from you!

Are you awesome, but there are no positions listed for you? No problem, we're always looking for exceptional talent!

Feel free to send us a general application so we can notify you when something opens up.

Apply here