Our Company

Cake is the easiest way to discover, store, and share your end-of-life preferences.

Why “Cake?”

We believe everyone's values should be honored at every stage of life. We chose “Cake” in the spirit of celebrating life and appreciating our unique values.

Proactive end-of-life planning allows us to live more purposefully in the present— to appreciate relationships, celebrate accomplishments, and realize goals for the future.

Wondering if Cake is right for you?

Check out our FAQ page to learn more about our platform.

What We Stand For

Our goal is to empower people to live in accordance with their values all the way to the end.

This can only happen if we know our end-of-life preferences and share them with our loved ones. Presently, fewer than 1 in 4 people have an advance care plan in place. We use technology to make it easier to discover and share your preferences.

To learn more about Cake, visit our FAQ page.

How We Got Here

“For years I worked in the healthcare sector and would find myself daydreaming about what could be done to make it better. I kept coming back to end-of-life care as being an area that had so much room for improvement.  After all, we will all die one day, and we all experience loss multiple times throughout our lives--it is so crazy to me that this universal thing we all experience is something we reflect on so rarely and communicate about so poorly.

I believe it doesn’t have to be so, and that something shrouded in so much negativity can be turned into a positive force. We can all live a better, more empowered life with a few simple steps to celebrating the past and embracing a clearer future.”

—Suelin Chen, CEO

Leadership Team

Suelin Chen
Suelin Chen, PhD

Co-Founder & CEO

Mark Zhang
Mark Zhang, DO, MMSc

Co-Founder &
Palliative Care Physician

Thomas Christmann
Thomas Christmann

Chief Technology Officer

Alastair Brown
Alastair Brown

Chief Growth Officer

Ariel Sherry
Ariel Sherry

Senior Product Manager

Annette Arabasz
Annette Arabasz

Principal Front End Developer

Barbara Siegener
Barbara Siegener

Web Developer

Allyson Brooks
Allyson Brooks

Marketing Manager


Shoshana Ungerleider
Shoshana Ungerleider, MD
Chanel Reynolds
Chanel Reynolds
Alua Arthur
Alua Arthur
  • Death doula, certified death midwife, Going with Grace founder
  • Board member of the National End of Life Doula Alliance (NEDA)
BJ Miller
BJ Miller, MD
Ira Byock
Ira Byock, MD
Laila Partridge
Laila Partridge
  • Fortune 100 trained business executive, serial entrepreneur, 25+ year deal expertise
  • Intel Executive Launch Team for Itanium speed tech innovation
  • 10 year Intel Capital investor, GM strategist


Go Ahead Ventures logo
Pillar VC logo
OCA Ventures logo
Launch Capital logo
Honeycomb logo
Arkitekt Ventures logo

Partner Resources

The Conversation Project logo

The Conversation Project’s Conversation Starter Kit helps individuals prepare for meaningful end-of-life care conversations with loved ones and physicians.

Download this helpful planning tool here.

Honoring Choices logo

Honoring Choices of Massachusetts provides free advance care planning documents to help Massachusetts residents make end-of-life decisions that align with their values.

Access their materials here.