Our Company

Cake is the easiest way to discover, store, and share your end-of-life preferences.

Why "Cake?"

We believe everyone's values should be honored at every stage of life. We chose "Cake" in the spirit of celebrating life and appreciating our unique values.

Proactive end-of-life planning allows us to live more purposefully in the present— to appreciate relationships, celebrate accomplishments, and realize goals for the future. To this end, we proudly offer a planning platform that is "a piece of cake" to use.

What We Stand For

Our goal is to empower people to live in accordance with their values all the way to the end.

This can only happen if we know our end-of-life preferences and share them with our loved ones. Presently, fewer than 1 in 4 people have an advance care plan in place. We use technology to make it easier to discover and share your preferences.

How We Got Here

For years I worked in the healthcare sector and would find myself daydreaming about what could be done to make it better. I kept coming back to end-of-life care as being an area that had so much room for improvement. After all, we will all die one day, and we all experience loss multiple times throughout our lives--it is so crazy to me that this universal thing we all experience is something we reflect on so rarely and communicate about so poorly.

I believe it doesn’t have to be so, and that something shrouded in so much negativity can be turned into a positive force. We can all live a better, more empowered life with a few simple steps to celebrating the past and embracing a clearer future.

—Suelin Chen, CEO

Leadership Team

Suelin Chen, PhD

Co-Founder & CEO

Thomas Christmann

CTO

Oliver LeDuc

VP Growth & Business Development

Brian Leosz

Marketing Manager

Ariel Sherry

Product Manager & UX Designer

Mark Zhang, D.O.

Co-Founder & Palliative Care Physician

Advisors

Laila Partridge

Fortune 100 trained business executive, serial entrepreneur, 25+ year deal expertise
Intel Executive Launch Team for Itanium speed tech innovation
10 year Intel Capital investor, GM strategist

Heather Lavoie

Chief Strategy Officer for Geneia, a healthcare analytic solutions and services company
30+ years leading healthcare startups, plans, and providers
Co-founder of Choicelinx (acquired by CIGNA)

Susan Spalding

Co-founder of Eviti, a SaaS-based oncology platform, acquired in 2014
20+ years experience in primary insurance & reinsurance for healthcare organizations
Consultant to start-up companies developing healthcare-focused SaaS solutions

Claus Hamann, MD

Geriatrician and informatician at MGH/Partners Healthcare and the VA
Former Chief Medical Officer of Accountable Care Associates
Former VP of Population Health at Beacon Health

Investors