Why “Cake?”
End-of-life planning is actually all about honoring life. We chose “Cake” in the spirit of celebrating life milestones, and to highlight that planning is a gift to yourself and to your loved ones.
Our Values
We help people create a plan for a meaningful ending so they can live their best life.
Empathy
Integrity
Positive Impact
Leadership Team
Alastair Brown
Consumer technology and digital marketing leader with decades of experience driving growth at TripAdvisor, the Grommet, and Buoy Health.
Read more
Suelin Chen, PhD
Healthcare and business leader dedicated to creating a more human-centered end-of-life experience for all. MIT alum and former Director of the Lab@Harvard. Named to Fortune 40 under 40 and the Care 100 list as one of the Most Influential People in Care 2020.
Read more
Medical Advisory Board
BJ Miller, MD
- Palliative care physician
- Author of A Beginner's Guide to the End
- Founder of Mettle Health
Shoshana Ungerleider, MD
- Founder of The End Well Project & Annual Conference in San Francisco
- Executive Producer of the Academy Award-nominated Netflix documentary End Game
- End-of-life advocacy speaker and activist
Ira Byock, MD
- Founder and CMO of the Institute for Human Caring at Providence St. Joseph Health
- American Academy of Hospice and Palliative Medicine fellow
Corporate Advisory Board
Chanel Reynolds
- Author of What Matters Most: The Get Your Shit Guide to Wills, Money, Insurance and Life's “What-Ifs”
- Co-founder of GYST.com (acquired by Cake)
- Nationally recognized end-of-life planning speaker and advocate
Alua Arthur
- Death doula, certified death midwife, Going with Grace founder
- Board member of the National End of Life Doula Alliance (NEDA)
Laila Partridge
- Fortune 100 trained business executive, serial entrepreneur, 25+ year deal expertise
- Intel Executive Launch Team for Itanium speed tech innovation
- 10 year Intel Capital investor, GM strategist
Professional Organizations
Investors
