Our Company
Cake is the easiest way to discover, store, and share your end-of-life preferences.
Why “Cake?”
We believe everyone's values should be honored at every stage of life. We chose “Cake” in the spirit of celebrating life and appreciating our unique values.
Proactive end-of-life planning allows us to live more purposefully in the present— to appreciate relationships, celebrate accomplishments, and realize goals for the future.
Wondering if Cake is right for you?
Check out our FAQ page to learn more about our platform.
What We Stand For
Our goal is to empower people to live in accordance with their values all the way to the end.
This can only happen if we know our end-of-life preferences and share them with our loved ones. Presently, fewer than 1 in 4 people have an advance care plan in place. We use technology to make it easier to discover and share your preferences.
To learn more about Cake, visit our FAQ page.
How We Got Here
“For years I worked in the healthcare sector and would find myself daydreaming about what could be done to make it better. I kept coming back to end-of-life care as being an area that had so much room for improvement. After all, we will all die one day, and we all experience loss multiple times throughout our lives--it is so crazy to me that this universal thing we all experience is something we reflect on so rarely and communicate about so poorly.
I believe it doesn’t have to be so, and that something shrouded in so much negativity can be turned into a positive force. We can all live a better, more empowered life with a few simple steps to celebrating the past and embracing a clearer future.”
—Suelin Chen, CEO
Leadership Team
Suelin Chen, PhD
Co-Founder & CEO
Mark Zhang, DO, MMSc
Co-Founder &
Palliative Care Physician
Thomas Christmann
Chief Technology Officer
Alastair Brown
Chief Growth Officer
Ariel Sherry
Senior Product Manager
Annette Arabasz
Principal Front End Developer
Barbara Siegener
Web Developer
Allyson Brooks
Marketing Manager
Advisors
Chanel Reynolds
- Author of What Matters Most: The Get Your Shit Guide to Wills, Money, Insurance and Life's “What-Ifs”
- Co-founder of GYST.com (acquired by Cake)
- Nationally recognized end-of-life planning speaker and advocate
Shoshana Ungerleider, MD
- Founder of The End Well Project & Annual Conference in San Francisco
- Executive Producer of the Academy Award-nominated Netflix documentary End Game
- End-of-life advocacy speaker and activist
Claus Hamann, MD
- Geriatrician and informatician at MGH/Partners Healthcare and the VA
- Former Chief Medical Officer of Accountable Care Associates
- Former VP of Population Health at Beacon Health
Laila Partridge
- Fortune 100 trained business executive, serial entrepreneur, 25+ year deal expertise
- Intel Executive Launch Team for Itanium speed tech innovation
- 10 year Intel Capital investor, GM strategist
Heather Lavoie
- Chief Strategy Officer for Geneia, a healthcare analytic solutions
and services company - 30+ years leading healthcare startups, plans, and providers
- Co-founder of Choicelinx (acquired by CIGNA)
Susan Spalding
- Co-founder of Eviti, a SaaS-based oncology platform, acquired in 2014
- 20+ years experience in primary insurance & reinsurance for healthcare organizations
- Consultant to start-up companies developing healthcare-focused SaaS solutions
Investors
Partner Resources
The Conversation Project’s Conversation Starter Kit helps individuals prepare for meaningful end-of-life care conversations with loved ones and physicians.
Download this helpful planning tool here.
Honoring Choices of Massachusetts provides free advance care planning documents to help Massachusetts residents make end-of-life decisions that align with their values.
Access their materials here.