Cake's end-of-life planning solution can help you:

Enhance customer acquisition

Promote & cross-sell bank offerings

Improve asset retention
Your clients want peace of mind. Cake helps you deliver.
Offering an end-of-life solution like Cake helps differentiate your organization and show customers you care about helping them truly ease the burden on loved ones after they die.
65%
of users felt more positively about their financial institution after being offered Cake (33% felt no different)
Users are grateful for Cake's digital planning experience.
"It gives you the push to carry out an essential task and makes it easier to do when you do so!"
"Cake turns something painful and scary into something meaningful and life giving. It's inviting, thought provoking, easy to use, and real."

Security and privacy is top priority
HIPAA & GDPR compliant
Bank-level encryption
We don't sell data
We've passed rigorous security and compliance testing for top health systems and financial institutions.
Let's connect
We're helping healthcare organizations change advance care planning for the better. Get in touch to find out what we can do together.