Cake is the perfect complement to life insurance.

Join leading financial institutions partnering with Cake to provide end-of-life planning to their clients.

Interested? Let's connect.

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Cake's end-of-life planning solution can help you:

Improve persistency

Enhance customer acquisition

Engage with beneficiaries

Your clients want peace of mind. Cake helps you deliver.

Offering an end-of-life solution like Cake helps differentiate your organization and show customers you care about helping them truly ease the burden on loved ones after they die.


of users felt more positively about their financial institution after being offered Cake (33% felt no different)

Users are grateful for Cake's digital planning experience.

"It gives you the push to carry out an essential task and makes it easier to do when you do so!"
"Cake turns something painful and scary into something meaningful and life giving. It's inviting, thought provoking, easy to use, and real."
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Security and privacy is top priority

HIPAA & GDPR compliant

Bank-level encryption

We don't sell data

We've passed rigorous security and compliance testing for top health systems and financial institutions.

Let's connect

We're helping healthcare organizations change advance care planning for the better. Get in touch to find out what we can do together.