Your Frequently Asked Questions

Is this site for me?

If you are 18 or older, yes! Cake is a resource for you and your loved ones throughout your lives. Even young and healthy people should do some basic advance care and end-of-life planning.

Each and every one of us should have a say in how we live our lives, from beginning to end (and even beyond). Gift your loved ones with the information of what you would want, and how you want to be remembered.

I don't want to think about death. Why should I sign up for this?

For many of us, thinking about the end of life can be a motivating factor to live life to the fullest. It can put things in perspective and give you and your loved ones more peace of mind. Take a few minutes to complete Cake cards, reflect, and talk to the people who matter to you--it is a very considerate act to let your loved ones know what you would want. You can go at your own pace, and plan as much as feels right to you.

How did you come up with the cards?

The Cake team has spent hundreds of hours consulting with experts in a variety of fields, including palliative care physicians, social workers, wealth managers, estate attorneys, and funeral planners. We have synthesized our research and curated the initial set of Cake cards especially for you.

I find death unpleasant and/or scary. Why should I sign up for this?

One way to cope with negative feelings around death is to prepare. We cannot control the circumstances, but we can control how we live, and how we plan. We can prevent our loved ones from having to make difficult decisions without guidance from us. This is why we built Cake: to empower our users to shape lasting legacies and share end of life decisions with the key people in their lives.

I don't care what happens after I die. I'll be dead. Why should I sign up for this?

Not caring what happens after you die is a totally valid preference! You can use Cake to make sure your loved ones know that you don’t care so they are free to make their own decisions. You can also use Cake to explore other aspects of end of life that you might not have been aware of, and may have an opinion about.

Can I change my preferences?

Of course! You can change what you want at any time. We fully expect that your wishes will evolve as your life evolves. We built Cake to be updatable and accessible from anywhere, so that you can discover, store, update, and share your preferences about end of life, throughout your life.

I already have a will. What does Cake offer that a will does not?

Even if you already have a will, there are many aspects of end of life planning that a will may not address. How do you want to be remembered? What food would you want served at your funeral? Cake helps you think through the personal, human preferences that traditional end of life planning may overlook. Additionally, medical preferences can be difficult to think through. Cake helps uncover your values so you can be clearer on your preferences, and so that your loved ones can be clear on them too.

It is far easier for your loved ones to be able to access your Cake profile online as opposed to finding or keep track of a piece of paper. It is also far simpler to keep up to date.

How is this better than just writing something down in a notebook?

It is great if you have written down your end of life wishes already! Think of Cake as an internet-based notebook that offers ideas on what to write down, gives you control over who can view it, and can grow with you.

Cake not only lets you store your wishes securely in the cloud, but enables you to access, update, and share your preferences digitally.

Is my profile private?

Your profile and answers are completely private to you and only you by default. We recommend that you share your profile with the important people in your life; that is how you get value out of your Cake profile. You can always “unshare” your profile if your preferences or your relationships change.

Is my profile secure?

The Cake team takes your security very seriously. We have bank-level security and data encryption.

Does this cost money?

The Cake app is completely free to use.
If you would like to speak to an end-of-life planning expert 1-on-1, please find out about pricing and book an appointment here.

Will you add more Cake cards?

We are always updating Cake cards and decks. Check back soon for new updates! If you have suggestions for us, please let us know at

Is your question not answered here? Email us at