Easy advance care planning for your members
Cake helps you improve member satisfaction and engagement, and attract or retain employer accounts.
Your members should receive care that aligns with their values.
Advance care planning is the only way to ensure this happens.
Yet, fewer than 1 in 4 have put their preferences in writing.
Cake helps members navigate important end-of-life decisions.
Discover and share advance care preferences.
Legal & Financial
Ensure assets, documents, and other affairs are in order.
Communicate funeral, burial, and memorial preferences.
Honor and remember life in unique and personalized ways.
Benefits for Health Plans
Our member-facing portal can be customized to help you:
Grow and retain your member base
Offer our user-friendly advance care planning platform to deliver more value to members and employer accounts.
Reduce unnecessary healthcare utilization
Ensure members' end-of-life care values and preferences are known, and augment care management capabilities.
Understand what your members need
Our proprietary user data can help inform business strategy, ancillary product mix, and future offerings.
Cake can improve how members perceive your organization.
"I like offerings from [my health plan] that are about other aspects of my health."Cake User
1/3 of users felt more positively about their health plan when offered Cake. (The rest were neutral.)
Private & secure
We are HIPAA compliant and protect all data with bank-level encryption.
Tailor content and user flows to meet the needs of your organization.
Gain insight into patient preparedness and preferences.
Intuitive onboarding process involves minimal training.
Cake Pro is a custom portal specifically designed to enable scalable, high-quality advance care conversations and streamline document-creation workflows.
Cake Concierge lets users book a session with an end-of-life planning expert for more guidance. These sessions can be staffed by your own team, or with our existing team of certified clinical social workers. Insights from each session are stored directly in a user's Cake profile.
Want a demo? Want to learn how Cake can work for your organization? Get in touch.
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