Losing someone is hard. We're here to help.
Our membership helps you access expert resources, discounts on end-of-life expenses, and helpful tools that let you focus on honoring and celebrating your loved one.

Compare our membership packages
Essentials
$25 one-time payment
Expert guidance and tools for everything to honor your loved one
- Memorialize your loved one online and in person to get support from your community
- Access our experts for guidance on what you need to do to settle their estate and how to do it
- See everything in Essentials
Get Cake Essentials
Plus
$75 one-time payment
All the planning and guidance from Essentials, plus key savings
- $150+ in discounts on cremation and related products
- A free memorial tree planted in honor of your loved one
- See everything in Plus
Gold
$150 one-time payment
Everything in Essentials & Plus, with even more savings
- $250 discount on travel assurance to ensure your loved one makes it home from wherever they are
- See everything in Gold
All packages include all our planning tools
- Discounted legal will using our will maker
- End of life wishes tool
- Planning consultation with an expert via chat or phone
- Annual Cake Kit, your updated documents and wishes, mailed to you
"Cake's guidance and tools made all the difference after losing my mother unexpectedly last year. I feel greater peace knowing my mom's memory is remembered on her own terms."
- Sherri, Cake User
Membership Package Details
What's in Essentials
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Premium online memorial for free, including upgraded fundraiser and community support features
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Funeral discounts for products, services, and special tributes
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Expert advice yearly from one of our trusted industry experts via chat or phone
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Funeral templates like invitations, speeches, and obituaries to quickly honor loved ones
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Planning guide to guide your way through the funeral process no matter your experience level
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Discounts on estate settlement services to help take the burden off your shoulders
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Post-loss checklist to help guide you on what you need to do, and keep track of what's left
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What's in Plus
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Premium online memorial for free, including upgraded fundraiser and community support features
-
Funeral discounts for products, services, and special tributes
-
Expert advice yearly from one of our trusted industry experts via chat or phone
-
Funeral templates like invitations, speeches, and obituaries to quickly honor loved ones
-
Planning guide to guide your way through the funeral process no matter your experience level
-
Discounts on estate settlement services to help take the burden off your shoulders
-
Post-loss checklist to help guide you on what you need to do, and keep track of what's left
-
Tree planted in your or your loved one's honor
-
Discount on cremation to save towards final expenses ($100 value)
-
Discount on memorial urns and other cremation products ($50 value)
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What's in Gold
-
Premium online memorial for free, including upgraded fundraiser and community support features
-
Funeral discounts for products, services, and special tributes
-
Expert advice yearly from one of our trusted industry experts via chat or phone
-
Funeral templates like invitations, speeches, and obituaries to quickly honor loved ones
-
Planning guide to guide your way through the funeral process no matter your experience level
-
Discounts on estate settlement services to help take the burden off your shoulders
-
Post-loss checklist to help guide you on what you need to do, and keep track of what's left
-
Tree planted in your or your loved one's honor
-
Discount on cremation to save towards final expenses ($100 value)
-
Discount on memorial urns and other cremation products ($50 value)
-
Discounted travel assurance for transporting remains anywhere within the USA ($250 value)
-

We're here to guide you.
You know your loved one best. That's why you deserve legacy tools and resources to honor them the way that feels best to you — no costly funeral home or insurance plans necessary. Our premium memberships put you in the driver's seat to not only understand what comes next, but to make plans with confidence.
Need more help? We're here for you.