Your life, love & legacy.

Cake is the easiest way to discover, share, and store your end of life preferences.

Get Started

What is Cake?

Cake is the easiest way to discover, share, and store your end-of-life preferences. Whether you're planning for yourself or a loved one, we offer the tools you need to give yourself and loved ones the peace of mind you deserve.

Self-discovery made easy

Cake Cards are designed to get straight to the point in the easiest way possible. Do a few Cake Cards here and there, and we'll build out your profile for you.

Try Now

Your life, secured, in one place

All of your preferences, people, and documents securely in one place. Your Cake profile acts as a guide for you and your loved ones to refer to at any time, anywhere.

Sign Up

Your personal expert

Cake Concierge is an essential service that connects you to your own personal expert, and a network of end-of-life planning resources. Your Concierge will guide you, assist you, and be there to support your efforts every step of the way.

Learn More

Featured In

Harvard Innovation Lab
Liberty Mutual
MIT Hacking Medicine
In Tea House
MIT Enterprise Forum
MIT Venture Mentoring
Social Innovation Forum
PR Newswire
Fast Co.
Huffington Post
MedCity News
Boston Magazine

Why Cake?

You may think Cake is kind of a strange name for a service that helps you think through your end of life preferences.

We chose the name because it articulates the two parts of our mission.

Making it easy to celebrate life.

We wholeheartedly believe that expressing what you want at end of life is all about living well and celebrating life's moments. It's about milestones - big and small - that we all experience. Getting clear on what you want at end-of-life, and making sure your loved ones know, is not morbid at all: it's a gift. It grants you and the people you care about the freedom to savor every moment of your life.

Get Started With Cake

Get Started