Your life, love & legacy.

Cake is the easiest way to discover, share, and store
your end of life preferences.

Get started today, it's free

What is Cake?

Cake guides you on making decisions for all aspects of your end-of-life plans.

Are you planning for yourself? Or are you
worried about a loved one?

Planning for yourself?

Maybe you:

  • Want to unburden your loved ones

  • Have kids or pets

  • Want to reflect on your life

Planning for someone you love?

Maybe you:

  • Worry about your parents

  • Provide care for someone

  • Have a friend who needs a plan

Whether you're planning for yourself or a loved one, we offer the tools you need to give yourself and loved ones the peace of mind you deserve.

"Those who love us plan for our beginning. Those we love need a plan for our ending." - April Koontz, Cake User

Self-discovery made easy

Cake Cards are an easy way to discover your values and preferences. As you go through them, we build out your Cake profile for you.

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Your life, secured, in one place

All of your preferences, people, and documents securely in one place. Your Cake profile is a guide for you and your loved ones to refer to anytime, anywhere.

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Your personal expert

Cake Concierge connects you to your own end-of-life planning expert and a network of resources. Your Concierge will guide and support you throughout your plannin journey.

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Cake is secure, private, and personalized

Data Vault

We employ bank-level encryption for all of your data because security is essential.


Your Cake experience is tailored to your specific life situation and needs.

Share With Confidence

You choose who can view your profile. Cake gives you complete control.

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Huffington Post
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MedCity News
Boston Magazine
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Why Cake?

Cake is a symbol for celebrating life moments and milestones, and that's what end-of-life planning is all about: helping you and your loved ones know is not morbid at all. It's a gift to the people you care about.

Get started with Cake today, it's free.