Your life, love & legacy.

Cake is the easiest way to discover, share, and store your end of life preferences.

Get Started

What is Cake?

Cake guides you on making decisions for all aspects of your end-of-life plans.

Whether you're planning for yourself or a loved one, we offer the tools you need to give yourself and loved ones the peace of mind you deserve.

"Those who love us plan for our beginning. Those we love need a plan for our ending." - April Koontz

Self-discovery made easy

Cake Cards are designed to get straight to the point in the easiest way possible. Do a few Cake Cards here and there, and we'll build out your profile for you.

Try It Now

Your life, secured, in one place

All of your preferences, people, and documents securely in one place. Your Cake profile is a guide for you and your loved ones to refer to at any time, anywhere.

Sign Up

Your personal expert

Cake Concierge connects you to your own end-of-life planning expert and a network of resources. Your Concierge will guide you, assist you, and be there to support your efforts every step of the way.

Learn More

Cake is secure, private, and personalized

Data Vault

We take security seriously and employ bank-level encryption for all of your data.


The Cake experience is tailored to your life and your needs.

Share With Confidence

Cake will only allow the people you choose to access your profile.

Featured In

Huffington Post
Business Insider
Fast Co.
MedCity News
Boston Magazine
Beta Boston

Why Cake?

You may think Cake is kind of a strange name for a service that helps you think through your end of life preferences.

We chose the name because it articulates the two parts of our mission.

Making it easy to celebrate life.

We wholeheartedly believe that expressing what you want at end of life is all about living well and celebrating life's moments. It's about milestones - big and small - that we all experience. Getting clear on what you want at end-of-life, and making sure your loved ones know, is not morbid at all: it's a gift. It grants you and the people you care about the freedom to savor every moment of your life.

Get started with Cake today, it's free.

Get Started